DEMITASSE

Gift well

Demitasse is not just your typical gift store; it's a charming boutique nestled in the heart of the picturesque Hudson Valley, New York. They take pride in curating a diverse collection of sustainable, handpicked treasures that are sure to captivate your senses. As the quintessential local haven for gifting, demitasse goes beyond the ordinary, offering an exclusive assortment of items designed to elevate your home, enhance your personal style, and amplify your joy. This little store is a delightful surprise, where the ordinary transforms into the extraordinary, and where every visit promises a discovery of something new and exciting.

Branding project designed
at Aeolidia

ABOUT THE LOGO

This logo is inspired by the enchanting tale of "oonies," a whimsical term coined by Hayden and Richard's previous homeowners, George and Ana. Ana, a ceramicist, left small pagoda like statues sprinkled around the yard and throughout the woods at Hayden and Richard's current home. They lovingly referred to small nooks in the woods as "oonies" and believed them to be homes for fairies. 
The "oonie" represents the magical charm of demitasse and the surrounding environment, this logo embodies this sense of wonder and enchantment. It serves as a visual emblem, a reminder of the magical experiences offered in this tiny gifting store and the hidden treasures waiting to be discovered.

Where curiosity meets comfort

Brand Identity Design     |    Art Direction     |    Package Design
Illustration    |     Print + Digital Design