JOYRIDE
Enjoy the
ride
Planning a road trip can be intimidating. Where do we go? How long do we spend at the Grand Canyon? What if we want to take a detour? These questions are the reason why I created a service designed to simplify the entire road trip experience, making it easy, accessible, and enjoyable. Joyride takes care of everything, from accommodations and rentals to suggesting points of interest and quirky roadside stops, all with 24/7 concierge support (because flat tires DO happen). Inspired by the stress of numerous road trips involving late-night planning, dozens of open browser tabs, and a handful of "WTF" moments on the road, Joyride was made to take the work out of vacation. All you need to do is embrace the adventure and enjoy the ride.
ABOUT THE LOGO
Creating a description for a logo inspired by a 1970s road trip should evoke a sense of nostalgia, adventure, and the freedom of the open road. This emblem captures the essence of a bygone era when the highways were long, the music was groovy, and the world was waiting to be explored.
Brand Identity Design | Art Direction | Collateral Design
Print + Web Design | Copywriting