MOVING YOUTH

Fall in
love with movement

Moving Youth Dance Academy provides distinctive and professional training programs tailored for students aged 8-18. Our mission is to transform these young talents into versatile, well-prepared dancers, ready to embrace any path their passion may lead them. I was entrusted with the exciting responsibility of crafting a captivating logo, establishing a compelling brand identity, and developing impactful advertising materials to propel the company towards its goals of growth and expansion.

ABOUT THE BRANDING

Being a second-generation dancer, this project held a special place in my heart. I conceived an icon system drawing inspiration from the academy's diverse class offerings and seamlessly integrated this branding across the entire series. My choice to feature black as the primary color symbolizes the academy's prestigious dance training programs, while the addition of soft pastels injects a touch of femininity, fostering inspiration in young dancers to pursue and excel in their passions.

Brand Identity Design     |     Package Design     |     Illustration     |    Print Design