SAGO BAR & LOUNGE

Live every

day like it's

taco Tuesday

Sago Bar & Lounge sprung to life in the wake of a recent trip to Miami, where I found boundless inspiration in the vibrant tapestry of colors, art, energy, nightlife, and the allure of the beach, among other things. It was a city that pulsed with life, and I wanted to encapsulate that dynamic energy into this establishment.
Sago isn't just any bar; it's that relaxed gathering place where you and a few friends come together to savor expertly-crafted cocktails and share quality appetizers before embarking on your night out in the town. It's a sanctuary of relaxation, where the rhythms of Miami's spirit echo in every drink, and the anticipation of a memorable night out fills the air. Here at Sago, we've bottled the essence of Miami's vibrant culture and are ready to share it with you. So, whether you're winding down or gearing up for a night on the town, Sago is the perfect starting point for your Miami adventure.

ABOUT THE BRANDING

The choice of the name "Sago" was deliberate, drawing from the palm tree of the same name, which thrives in tropical and subtropical climates. It's a name that embodies simplicity, trendiness, and an exclusivity that mirrors its Miami home. More than that, it captures the vivacious spirit of the Hispanic and Latin American influences that breathe life into the city.

Brand Identity Design     |    Art Direction     |    OOH Design
Print Design    |     Copywriting